Earlytrade taps American Express VP Fady Daher as new Head of Strategy

Sydney, March 2020:

Earlytrade, the largest Early Payment Marketplace operating in Australia and New Zealand has announced Fady Daher as their new GM, Head of Strategy. Based in Sydney, Daher will join the senior leadership team at Earlytrade and will be responsible for developing, driving and aligning Earlytrade’s mission of becoming the largest ethical and sustainable alternative to reverse factoring.

“We are pleased to welcome Fady Daher to the team,” said Guy Saxelby, CEO and Co-Founder of Earlytrade. “Fady has developed a strong pattern recognition in this market from his 25 plus years growing the Amex business here. We’re looking forward to leveraging his experience across our client and product portfolios”.

Fady said, “What Guy and the Earlytrade team have built to date is exceptional. I am excited to help them continue scaling their network and client base across Asia Pacific”.

Connect with Fady Daher on LinkedIn | Connect with Guy Saxelby on LinkedIn


For all client enquiries, please email hello@earlytrade.com. We look forward to hearing from you.

About Earlytrade

Earlytrade is an Australian fintech company that provides a unique ethical alternative to ‘reverse factoring’ or supply chain finance.

Founded in 2016 by technology entrepreneur, Guy Saxelby and ex-ASX product manager, Piers Symons, Earlytrade owns and operates Australia’s largest early payment marketplace with over 36,000 businesses using the platform today to request early payment from their customers.

A key difference between the Earlytrade Marketplace model and other reverse factoring arrangements is that it is entirely supplier-driven. If suppliers require funding before their contractually agreed payment date, they can access an alternative source of liquidity via the marketplace at rates significantly less than bank financing, which in turn creates real value for suppliers.

Earlytrade’s Marketplace matches a committed supply of working capital from customers and the demand for early payment from all their suppliers. Unlike some platforms, Earlytrade does not mine big data or use AI to collect detailed information on the contents of supplier invoices. This is important as it allows Earlytrade’s marketplace to be neutral, with supply and demand driving rates.

Along with its core marketplace platform, Earlytrade has four other products growing in adoption including Earlytrade View, Earlytrade Verify, Earlytrade Grower and Earlytrade Fund.

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