Earlytrade signs multi-year deal with Asahi Beverages

Sydney, 10 September 2019:

Earlytrade is pleased to announce it has signed a multi-year contract to manage and operate an Early Payment Program for Asahi Beverages in Australia and New Zealand. The deal will see Asahi Beverages offer Earlytrade to their suppliers in the region, commencing with the Asahi Lifestyle Beverages business. The deal gives Earlytrade a leading position in the Food and Beverage sector in Australia and New Zealand now with Lion, Beston Global Foods and Asahi Beverages signed up to the Earlytrade marketplace.

Stephan Anderson, General Manager - Group Growth and Efficiency Projects at Asahi, said "Asahi Beverages is excited to offer an innovative solution to our suppliers which promises significant benefit to both our company and our suppliers. As we work to continuously improve our partnerships and relationships with suppliers, Earlytrade’s proven performance in market became an obvious choice for future collaboration."

About Asahi Beverages

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand. Asahi Beverages manufactures and markets quality alcohol and non-alcohol beverages, boasting a strong portfolio of established household brands, including Schweppes, Pepsi, Solo, Cool Ridge, Gatorade, Cottee’s cordials, Asahi, Peroni, Woodstock Bourbon and Vodka Cruiser.

Asahi Beverages is a member of Asahi Group Holdings, one of Japan’s leading beverage companies, and comprises of some of Australia and New Zealand's most successful beverage businesses, including Asahi Lifestyle Beverages (formerly known as Schweppes Australia), Asahi Premium Beverages, Asahi Beverages NZ (formerly Independent Liquor) and The Better Drinks Co.

About Earlytrade

Earlytrade is the leading early payment marketplace in Australia and New Zealand with over 36,000 businesses using the tech platform to manage cash flow and working capital. Earlytrade’s technology powers the marketplace, corporates upload invoices and suppliers request early payment.

In addition to the core platform, Earlytrade builds working capital solutions that help companies of all sizes leverage their supply chains to create better business outcomes.

Earlytrade has received backing from Shearwater Growth Equity. A fund started by board members of $12b ASX-listed tech giant WiseTech Global (ASX: WTC)

Earlytrade was founded in 2016 by Guy Saxelby and Piers Symons. Please visit www.earlytrade.com for more information.